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08 November 2005
How cute is this??
Swiss things are cute. Small, smart and cute. It makes me realize that coupling aesthetics with an intelligent use of resources isn't impossible! Of course this hasn't entered American thinking yet. I'm afraid that we have a belief that anything attractive or easy to use has to be complicated and bad for the environment. I'm pleased to be learning that this isn't necessarily true.
Here are a few examples of what I mean when I say cute...
Look at the size of this yogurt container! It's as small as garlic!
Tiny aluminum foil!
What is hard to depict in this photo is that there is no metal blade to cut the aluminum foil. It's just the edge of the cardboard which has little teeth that are "sharp" when you tear it off. SMART!!
Ok, so maybe I have a little too much time on my hands at the moment. But I had to show these things off to my fellow marketing friends :-)
posted by Renee at 22:30
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